Business Entrepreneurial Rhetoric

Apple Inc is considered as the most mainstream mechanical panies universally. The iPhone is one of the essential results of the pany which has more than 42 million clients all inclusive (Bonk, Celine). There is enormous interest for this item and the brand has a committed base of faithful clients. The remarkable achievement of this brand is subject to a few elements including the plan of action. A parison is being finished with the current statistical surveying and the article introduced by Yuan and Langesen named â€Å"What factors added to the achievement of Apple iPhone?† This report would talk about the different components that have driven Apple iPhone to be one of the market heads. It depicts the inventive methodologies received by the pany. The article by Yufei Yuan and John Laugesen gives a top to bottom examination of the achievement components of iPhone (Laugesen, John and Yufei Yuan). It has concentrated on the â€Å"user acceptance† part of the achievement factors. This suggests the pany can comprehend the client inclinations. Apple has effectively recognized the necessities of the objective market and satisfied their desires dependent on culture, socioeconomics and conduct perspectives (Laugesen, John and Yufei Yuan). It has likewise focused on the natural factors, for example, â€Å"mobile information services† that are fundamental for iPhone (Laugesen, John and Yufei Yuan). The article has proposed a creative achievement model and practically all the variables are being tapped by Apple. The main gathering of elements manages purchaser factors, for example, socioeconomics, client inclinations and culture. The brand focused on the youthful populace who are innovation sagacious and exhibited high reli ance on cell phones (Laugesen, John and Yufei Yuan). The brand additionally centers around the client inclinations, for example, diversion benefits and structured its items as needs be. The pany attempts to fulfill the social specialties through the usage of substance just as programming (Laugesen, John and Yufei Yuan). The second gathering of variables manages the corporate factors, for example, plan of action, innovation, promoting, marking, content suppliers and system administrators. Apple has plans of action which depend on its center petence (Laugesen, John and Yufei Yuan). It has received the â€Å"device centric† business approach which is considered as one of the most significant factor for the brand’s achievement (Laugesen, John and Yufei Yuan). The pany likewise participates in broad advertising strategies and gives customization of their items dependent on the client needs. It keeps up control through dispersion and substance get to (Laugesen, John and Yufei Yuan). The pany relies upon the outsiders for the advancement of use and their substance. It means to expand the worth chain by improving the center petencies of the firm. The third gathering of components prises of the natural factors, for example, administrative standards and the foundation. The pany has concentrated on the administrative angles required during the dispatch of the administrations just as items (Laugesen, John and Yufei Yuan). The pany accepts that it is essential to arrange well with the administrative specialists so that there is smooth dispatch of the iPhone. Apple has concentrated on the improvement of the foundation of the various nations. It has concentrated on upgrading the client experience and has tapped the present advancements accessible in the portable business. As indicated by Davila et al., Apple has concentrated vigorously on the imaginative parts of their items. It has made inventive product offerings, for example, iPod, iTunes, iPhone, Apple Stores and App Exchange. The creative item has encouraged the pany to hold its highest situation in the market. This is the essential explanation for the outrageous notoriety of the brand. The second significant explanation behind the achievement of iPhone can be credited to the promoting and the separation parts of the brand (De Mooij, Marieke). It has made imaginative promotions that catch the objective markets well. The battles including the â€Å"Super Bowl mercials 1984† and â€Å"iPod People† were well known among the majority (De Mooij, Marieke). The third most significant explanation is the broad dispersion and retail systems of the pany. It has been set up that Apple has one of the biggest dissemination arrange in the United States (Homburg et al.). The conveyance of the resul ts of the pany is done through retail locations, online stores, direct deals channels and outsider affiliates (De Mooij, Marieke). This makes the item promptly accessible consistently and the clients can pick their advantageous conveyance channels. The fourth significant factor manages the client support (Bone et al.). Apple endeavors to give phenomenal in store encounters just as after deals administration. It endeavors to upgrade the consumer loyalty level of the customers (Bone et al.). The issue underlined in the report prises of the wide assortment of choices accessible to the intended interest groups. This is controlled by the statistical surveying. The issue was measured by talking with a few diary articles (Bone et al.). The iPhone has fulfilled the prerequisites of the objective market and this is one of the essential answers for the issue (Bone et al.). The iPhone has satisfied the client prerequisites and this has been demonstrated by the parative investigation. The monetary model grandstands that iPhone has profited the objective market which has expanded the offer of the items. It has prompted expanded income for the pany which has brought about the more noteworthy benefit age (Bone et al.). Unmistakably Apple Inc. gets high profit by the more prominent acquisition of iPhones. The guide is worried about the circulation channels that are utilized by the pany so as to ensure that its items arrive at the intended interest group. The storyboard presents the occasions attempted by Apple Inc. which is identified with the origination, dispatch, advancement and advertising of iPhone. It prises of a few rubrics, for example, issue rubric, arrangement rubric, financial rubric and guide rubric. The difficult rubric distinguishes the objective market and the different options they are searching for so as to fulfill their inclinations. The arrangement rubric shows the dispatch of iPhone which explains the concern of the client. The monetary rubric shows the expansion in deals of the pany because of the dispatch of iPhone. The guide rubric shows the showcasing approach that ought to be received in the pany for what's to come. The article impactsly affects the issue and counts the purposes behind solid decent footing of Apple. It examines the fitting reasons that drive Apple for making more progress. The parative examination technique is utilized to pare the ebb and flow statistical surveying alongside the gave article. This parison is valuable in understanding the elements adding to the achievement of iPhone. This report would widen the comprehension of the point and would likewise encourage further exploration on this theme. Bone, Sterling An., et al. How client support in B2B shared critical thinking munities impacts the requirement for customary client service. Journal of Service Researchâ 18.1 (2015): 23-38. Bonk, Celine. The effect of Apple's munication and French and Finnish buyers' item discernments: instance of the iPhone item. (2015). Davila, Tony, Marc Epstein, and Robert Shelton. Making advancement work: How to oversee it, measure it, and benefit from it. FT press, 2012. De Mooij, Marieke. Global promoting and publicizing: Understanding social Catch 22s. Sage Publications, 2013. Homburg, Christian, Josef Vollmayr, and Alexander Hahn. Firm worth creation through significant channel developments: proof from an occasion concentrate in the United States, Germany, and China. Journal of Marketingâ 78.3 (2014): 38-61. Laugesen, John, and Yufei Yuan. What variables added to the achievement of Apple's iPhone?. Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on. IEEE, 2010.

Managing Information System Globalization

Question: Talk about theManaging Information Systemfor Globalization. Answer: Presentation Rise of globalization has lead to the utilization of data innovation in the business. There is a need to utilize new advances in the business as it directly affects the profitability of the business. It encourages in improving the correspondence procedure in the association. Changes in the business condition power organizations to cooperate with clients and customers all the time to secure data identified with changes occurring in their preferences and inclinations. Utilization of appropriate innovation causes organizations to spare time, cost and assets and results in improving the operational productivity of the business. Alongside this, these days, organizations experience distinctive security dangers (Davies 2013,p.378). Organizations utilize new innovation with the end goal of insurance of monetary and classified data which thusly encourages in increasing upper hand over their adversaries. This is conceivable as the organizations use innovation to discover new chances and get new market that outcomes in expanding its productivity. Alongside this, data innovation additionally offers ascend to advancement in the business. It prompts improvement in the information stockpiling, wide dissemination of data and improving the nature of the items and administrations (Wang 2012, p.39). Instances of the utilization of IS/IT for Gaining Competitive Advantage in Business There is an effective usage of IS innovation in the activities of various organizations. The case of ineffective usage of is as per the following: Hilton inns have executed a data framework that encourages clients to book and save rooms in an inn and request rental vehicle through an online mode so as to make the way toward booking and vehicle rentals simpler for the organization just as clients. The organization has actualized exchange handling framework (TPS) which encourages in assortment of the operational data of the exercises did in the inn. Hilton inn doesn't have enormous measure of tasks to be taken care of by the framework because of which it got troublesome and entangled for the business. Other than this, because of utilization of mix of equipment and programming to deal with monstrous amount of business and shopper information there is an event of security breaks. This is on the grounds that numerous private data of shoppers are put away and breaking down of the equipment, for example, electrical blackout that can bring about harm of the incorporated framework. Alongside this, there is likewise a need of specialized individuals with the end goal of support of the framework 24 hours per day so as to coordinate different divisions with the framework, for example, bookkeeping, stock, transportation and finance ((Avison Torkzadeh 2009, p.118). The case of effective execution of IS as per the following: Maidenform is a ladies clothing maker that has actualized business insight framework to give right data at correct spot. The usage of the framework has helped organizations to give pertinent and significant data at all degrees of the association so as to settle on suitable choices at a given time. This has assisted with accomplishing a serious edge over its opponents. This business knowledge framework has helped in monitoring the progressions occurring in the climate and inclinations of the clients which thus brings about giving those items that helps in satisfying the requirements of clients ((Rainer Cegielski 2010, p.289). This has helped in improving the operational proficiency and profitability of the business. This has helped expanding the quantity of clients and estimation of the investors as the business can convey right data to its partners that are noteworthy. Data with respect to climate changes helped in propelling garments which give solace to clients which thusly brings about high benefits. This framework likewise helps in picking up data with respect to the progressions occurring in the design business and gives garments according to the style to its clients at sensible cost. This has helped in increasing an upper hand over different players in the market (Hall 2008). Achievement Factors for Successful Example Execution of business knowledge framework in Maidenform has brought about sparing time and cost of the tasks completed in the business. The primary achievement factor is that directors gain data in regards to the preferences and inclinations of the clients and changes in the climate condition which thusly results settling on speedy choices in regards to the items and administrations gave to clients so as to adapt up to the opposition. Directors can keep a track on changes occurring in the design patterns which help the organization to exploit over its adversaries. There is additionally an event of negligible human mistakes as the data is recorded in an advanced structure with respect to finance, transportation and stock (Rainer Cegielski 2010). Business knowledge framework has helped in incorporating all the capacities so as to improve its proficiency and adequacy. This framework likewise helps in foreseeing climate conditions which help in choosing the material of fabric to be utilized to make the item according to climate conditions. This framework encourages in increasing constant data in regards to shopper conduct and create systems to satisfy their requests which brings about expanding deals and benefits and subsequently client devotion. Business knowledge helps in improving correspondence at all degrees of the business association that outcomes in expanded profitability and productivity (Mungree, Rudra and Morien 2013). Exercises Learnt from Unsuccessful Example While executing an exchange preparing framework in an association, there is a need to permit clients to take dynamic investment in structuring of the framework which thus brings about creation easy to understand framework. If there should be an occurrence of Hilton Hotels, the data framework isn't easy to understand because of which clients discover trouble in giving their data identified with their inclinations and tastes. They discover trouble in making advance booking of lodgings and book a vehicle on lease. Also, the executed data framework isn't made sure about as it penetrates security during arrangement of private data by the clients. It is imperative for the data directors to make made sure about framework which helps in taking care of the operational information gave by the clients in a compelling way. There is a need of actualizing TPS in such a way, that it produces reports and records in an auspicious way with the goal that supervisors can take right choices at perfect ti me. As such, the organization can increase serious edge over its adversaries (Avison Torkzadeh 2009). Effect of Internal and External Factors on Implementation of IS/IT in the Organization Outer Factors Political Factors: there is a prerequisite of political dependability in a nation for the achievement of the lodging business as there are a few political components that impact the quantity of guests in an inn, for example, number of sightseers, and business explorers. There may be a likelihood that number of voyagers may decrease in the nation because of wellbeing concerns. This outcomes in decrease in the deals of the business. The Hilton lodgings are occupied with campaigning so as to impact political variables which brings about giving upper hand over its opponents (Shelly Rosenblatt 2009). Monetary Factors: In the year 2012 during Olympic games, the Hilton lodgings are completely reserved and involved however during money related emergency the deals and benefits of the inn are declined by 20% and 40% individually. Other than this, swelling rate and GBP conversion scale has likewise a huge effect on the operational presentation of the organization (Cooke 2012). Innovation: Rapid changes in the innovation powers organizations to receive new innovation to improve the operational effectiveness of the business. In setting to Hilton lodgings, exchange preparing framework is executed so as to deal with everyday tasks in a viable way however because of some security dangers it ended up being a disappointment. What's more, execution of new innovation in the inn helped clients to make inn appointments and vehicle rentals through an online mode which has brought about an expansion in the benefits of the organization (Perry 2009). Social factors: The utilization of compelling innovation helps in following changes occurring in client inclinations and climate conditions which thusly brings about giving items requested by the clients and aides in improving the efficiency of the organization. So as to increase serious edge over the opponents, it is important to monitor changes occurring in client inclinations. It majorly affects the maintainability of the business (Groucutt 2008, p.53). Inner Factors HR: association focus on the enrollment and determination of workers as it encourages in building ability, information and experience of the association capacity. Giving preparing to representatives helps in improving their efficiency so they can deal with the protests of their clients in a successful way so as to satisfy their requests viably. This additionally encourages organizations to increase upper hand (Elearn 2009, p.108). If there should arise an occurrence of Maidenform, the usage of business insight helps in social occasion data in regards to client inclinations and anticipating climate conditions so as to satisfy the requests of clients and get a bit of leeway of bringing garments according to the design over its opponents (Cadle, Paul Turner 2010). The board: The capacity of supervisory crew and usage of suitable initiative style majorly affect representatives resolve which significantly affects their presentation and efficiency and impact the general capabili

Word of the Week! Absurd Richmond Writing

Word of the Week! Absurd Richmond Writing Isnt it wonderful to have a day dedicated to playing jokes on each other? This post honors April Fools Day, a last vestige of festivals from Antiquity such as Saturnalia, where the social order turned upside down. I began my hunt for the right word by a simple Google search, to find a synonym for foolish. Then, looking at absurd, I thought how absurd the nonsense word google is, having no etymology I could imagine other than a now-forgotten, and rather foolish, cartoon character. Thinking about Google, as well as using it did, however, give us a word for a very special day.My go-to for the history of words, The OED Online, suggests a dual French and Latin parentage for our word, with absurde indicating something contrary to common sense. That 14th Century continued into English, with the OEDs examples dating back as far as the 1500s. In Hamlet, we have this: Fie, tis a fault to heauen, A fault against the dead, a fault to nature, To reason most absurd. Unless one is an Adsurdist artist, the absurd is, at best, done deliberately to have fun or make fun of others. Real fools, however, do not recognize their absurdity or even deliberately embark on foolhardy adventures. That sense of reason and absurdity being at odds stands today. That makes absurd anything but absurd in formal usage; so many terms drift but this one, like the fool who persists in foolishness, remains delightfully unchanged. Next week we have a faculty-nominated word from the sciences. It enshrines reason to counteract our foolish pursuits. For now, however, be a bit absurd as you play harmless tricks on friends and family. Update: This post troubled me because absurd does not seem to come from the word surd plus the ab affix. I found this list of words that employ ab in the sense of away from, as in abnormal. By coincidence, ab was the sites word root of the day. Nominate a word by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Words of the Week here.

The Impacts of Boccaccios Writing Style on the Tone of...

Boccaccios Decameron is a masterpiece of early 14th century European literature; its bawdiness and its sheer wit are a wonderful, funny indicator of what life was like in 14th century Italy. However, the central framing device of the book itself - the Black Plague, which ravaged Europe around the time of the books setting and publication - plays a somber but vital role in this important work. The importance of the plague to the story is no less evident than in the introduction, which demonstrates the awesome power of the sickness. Boccaccios account of the plague during the time it hit Florence is often compared to real accounts and additional sources of information about the Black Plague, but it is often left wanting due to Boccaccios penchant for embellishment and dramatic flair. Furthermore, Boccaccios emphasis in the introduction of the Black Plague was often on the unstoppability and sheer terror of the disease, including how swiftly it spread throughout the country and peoples helplessness in treating it. Boccaccios writing style is very dramatic and humorous, with a particular emphasis on philosophy as it pertains to luck. The following analysis will weigh the introduction of the Decameron according to these criteria. Boccaccio starts the Decameron with an introduction that immediately demonstrates his artistic and dramatic flair - Every time I stop to consider your natural inclination to pity, most gracious ladies, I recognize that you will find the opening

Suggestibility and Human Memory Essay - 616 Words

Suggestibility in human memory is considered as the phenomenon called the misinformation effect. The misinformation effect occurs when the misleading information influence a person’s memory of the witnessed event and change how that person describes that event later. Moreover, the misleading information in this effect is referred to as misleading postevent information (MPI) (Goldstein, 2008). Loftus and her colleagues contribute a lot to the early studies of misinformation effect. In one of the classical misinformation experiments (Loftus, Miller, Burns, 1978), participants first saw a slide show of a car accident and one of the sildes depicted a car at a stop sign. Participants in the experimental group got the misleading†¦show more content†¦Those participants who receive correct or neutral information in the intervening questions had much more accurate memories. This effect is highly related to real world life especially the area of eyewitness testimony. Many researchers have put a lot of effort on this phenomenon and proposed different explainatioon of it. The original interpretation of the misinformation effect was the memory trace replacement hypothesis. Loftus and her colleagues (1978) argued that the memory trace was replaced or overwritten by the misleading information. According to this explanation, the original memories were formed during the original experiencing and memory traces were created for them. Presentation of the misleading information, such as a yield sign, would create a new memory trace and replaced the original traces – the stop sign. In other words, the original traces were updated. Therefore, when the participants were asked to describe the event, they were accessing the updated but mistaken trace containing the misinformation. Overall speaking, the memory trace replacement hypothesis suggested that the misinf ormation effect was dued to memory impairment. Later research provided contranst evidence to this interpreatation. In one of the studies(Chandler, Gargano, Holt, 2001), two stories contained some critical obejcts such as a brand of coffee were preseneted to the paricitpants. The misinformationShow MoreRelatedFactors Affecting Memory Accuracy Essay977 Words   |  4 PagesMemory is the process of encoding, storing and retrieving information in the brain. It plays an import role in our daily life. Without memory, we cannot reserve past experience, learn new things and plan for the future. Human memory is usually analogous to computer memory. While unlike computer memory, human memory is a cognitive system. It does not encode and store everything correctly as we want. 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Stefan’s Diaries Origins Chapter 24 Free Essays

September 25, 1864 They say love can conquer all. But can it conquer Father’s belief that Katherine and those like her are demons–devils? I do not exaggerate when I say Katherine is an angel. She saved my life–and Anna’s. We will write a custom essay sample on Stefan’s Diaries: Origins Chapter 24 or any similar topic only for you Order Now Father must know the truth. Once he does, he will be unable to deny Katherine’s goodness. It is my duty as a Salvatore to stay true to my convictions and to the ones I love. Now is the time for action, not doubt. Confidence courses through my veins. I will make Father understand the truth–that we are all the same. And with that truth will come love. Father will call off the siege. This I swear on my name and my life. For the rest of the day, I sat at my desk in my bedroom, glancing at an empty notebook as I contemplated what to do. If Father knew Katherine was a vampire, he’d call off the hunt. He had to. I’d seen him laugh with Katherine, attempt to impress her with stories of his boyish antics back in Italy, and treat her as he’d have treated a daughter. Katherine gave my father a vigor I’d never seen in him. She gave my father life. But how could I persuade him of this, when he so deeply despised demons? Then again, Father was rational. Logical. Maybe he could learn what Katherine had already taught me: that vampires weren’t all evil. They walked among us, they cried human tears; all they wanted was a true home –and to be loved. Finally, I steeled my courage and stood up, closing the notebook with an abrupt clap. This wasn’t a schoolboy’s assignment, and I didn’t need notes to speak from my heart. I was ready to speak to Father man to man. After all, I was nearly eighteen, and he was planning to leave me Veritas. I took a deep breath and walked down the winding staircase, through the quiet living room, and knocked sharply on the door to Father’s study. â€Å"Come in!† Father’s muffled voice called. Before I had even put my hand on the knob, Father swung the door open himself. He wore a tailored jacket, with a sprig of vervain in the lapel, but I noticed that instead of being clean shaven, he sported salt-and-pepper stubble and his eyes were bloodshot and hooded. â€Å"I didn’t see you last night at the ball,† Father said as he ushered me into his study. â€Å"I hope you weren’t part of that noisy, careless mob.† â€Å"No.† I shook my head vigorously, feeling a flicker of hope. Did this mean Father was no longer planning an attack? â€Å"Good.† Father sat at his oak desk and slammed his leather-bound book shut. Beneath it, I could see complicated drawings and diagrams of the town, with X’s over certain buildings, including the apothecary. And just like that, the flicker of hope was extinguished, and cold, hard fear took up residence in its place. Father followed my gaze. â€Å"As you can see, our plans are much more thought-out than that foolish brigade of drunks and boys. Luckily Sheriff Forbes and his team put a stop to them, and none of them will be welcome at our own siege.† Father sighed and steepled his fingers together. â€Å"We’re living in dangerous and uncertain times, and your actions need to reflect that.† His dark eyes softened for a second. â€Å"I just want to make sure your decisions, at least, are prudent.† He didn’t add â€Å"unlike Damon’s,† but he didn’t have to. I knew that was what he was thinking. â€Å"So the siege †¦Ã¢â‚¬  â€Å"Will happen next week as planned.† â€Å"What about the compass?† I asked, remembering the conversation with Katherine. Father smiled. â€Å"It works. Jonathan’s been tinkering with it.† â€Å"Oh.† A wave of horror rushed through me. If it worked, then that meant there was no doubt Father would find Katherine. â€Å"How do you know that it works?† Father smiled and rolled up his papers. â€Å"Because it does,† he said simply. â€Å"Can I talk to you about something?† I asked, hoping my voice betrayed none of my nerves. An image of Katherine’s face flashed in my head, giving me the strength to lock eyes with Father. â€Å"Of course. Sit down, Stefan,† Father commanded. I perched in the leather wingback chair near the bookshelves. He stood up and walked over to the decanter of brandy on the corner table. He poured a glass for himself, then one for me. I took the tumbler and held it to my lips, taking a tiny, almost imperceptible sip of the liquid. Then I steeled my courage and stared straight at him. â€Å"I have concerns about your plan for the vampires.† â€Å"Oh? And why is that?† Father leaned back against his chair. I nervously took a large gulp of brandy. â€Å"We’re making the assumption that they’re as evil as they’ve been characterized. But what if that’s not true?† I asked, willing myself to meet Father’s gaze. Father snorted. â€Å"Have you any evidence to the contrary?† I shook my head. â€Å"Of course not. But why take what people say at face value? Y taught us ou differently.† Father sighed and walked to his decanter, pouring more brandy. â€Å"Why? Because these creatures are from the darkest parts of hell. They know how to control your mind, seduce your spirit. They are deadly, and they need to be destroyed.† I glanced down at the amber liquid in my glass. It was as dark and murky as my thoughts. Father tipped his glass to me. â€Å"I shouldn’t have to tell you, son, that those who stand with them, those who bring shame to their families, will be destroyed as well.† A chill went up my spine, but I held his gaze. â€Å"Anyone who stands with evil should be destroyed. But I hardly think it’s prudent to assume that all vampires are evil just because they happen to be vampires. Y always taught us to see the good in ou people, to think for ourselves. The last thing this town needs, when there have already been so many deaths from the war, is more senseless killing,† I said, remembering Pearl and Anna’s terrified expressions in the woods. â€Å"The Founders need to rethink the plan. I’ll come to the next meeting with you. I know I haven’t been as involved as I could have been, but I’m ready to take on my responsibilities.† Father sank back into his chair, leaning his head against the wooden back. He closed his eyes and massaged his temples. For several long moments he remained in that posture. I waited, every muscle in my body coiled to receive the angry flurry of words that was sure to fly from his mouth. I stared dejectedly into my glass. I had failed. I had failed Katherine, Pearl, and Anna. I had failed at securing my own happy future. Finally, Father’s eyes snapped open. To my surprise, he nodded. â€Å"I suppose I could give the matter some thought.† Cool relief flooded my body, as if I’d just jumped into the pond on a scorching summer day. He would give the matter some thought! To some, that might not seem to be much, but from my stubborn father, it meant everything. It meant there was a chance. A chance to stop sneaking around in the dark. A chance for Katherine to remain safe. For us to be together, forever. Father lifted his glass to me. â€Å"To family.† â€Å"To family,† I echoed. Then Father drained the rest of his glass, which compelled me to do the same. How to cite Stefan’s Diaries: Origins Chapter 24, Essay examples

Miles Davis Essays (629 words) - Miles Davis, Sonny Rollins

Miles Davis Miles Davis, from his beginnings as a nineteen-year-old kid in 1945 New York City, to his final days in the early 1990's, is to be considers one of the jazz's best. The 1996 album entitled, Bluing: Miles Davis Plays the Blues, the engineers at Prestige Records bring Miles Davis back to life. Packed with over 73 minutes and of 12 bar blues, Bluing brings nine great tunes of Davis' together on one disk. Having been originally recorded in the 1950's, these nine cuts take the listener through a decade of music and a decade of Davis' life. On the opening track, entitled "Bluing", we hear nearly ten minutes of Davis on trumpet, Jackie McLean on alto sax, Sonny Rollins on tenor, Walter Bishop, Jr. on piano, Tommy Porter on bass, and Art Blakey playing the drums. Bishop provides the intro of the song on the piano, with Blakey coming in soon after. Nearly a minute in, Davis begins and is soon softly accompanied by the saxes. Through the first five or so minutes of the tune, Davis enjoys a solo. He is then followed by the tenor and alto sax, respectively. I enjoy this track mostly for the tone Davis achieves and the moderate tempo. However, during Rollins' tenor solo and then again for the last minute or so of the song, Davis and the rest of the group pick up the pace and begin double-timing. In the end, for me, this track is made classic by a botched ending on the part of Art Blakey. If you listen closely you can hear Davis' instant reaction: "We'll have to play it again then, man. You know the arrangement." Obviously enough, Blakey doesn't contribute to any of the other songs on the album. Another cut that I enjoyed on this album is "Bags' Groove". Originally issued on Miles Davis and the Modern Jazz Giants: Bags' Groove, this song opens with Milt Jackson on vibraharp and also has a great vibraharp solo about three minutes in to the over nine minute tune. Track five has come to be my favorite on the album Bluing. Entitled "Green Haze", this cut consists of Red Garland on piano, Oscar Pettiford on bass, Philly Joe Jones on the drums, and of course Davis with his trumpet. Garland provides a great opening on the piano. Davis comes in a little over a minute in to the tune and sets a very subdued mood with his warm, mellow tone and a slower tempo. Later on in the song the group picks it up a bit and begins playing double-time, only to slow it back down for a great bass solo by Pettiford. The entire song is background by the Jones' stirring of a brush on his snare. This gives the tune a very softened feel. It is this melodious and softened feel that makes me enjoy the tune so much. Before listening to this album I had the idea in my mind that all blues was slow in tempo and portrayed a mood of depression or sadness. After listening to these nine songs I see that blues can be at any tempo at all, and can also create moods other than sadness. The second song on the album, "Blue ?N' Boogie" is very up-tempo and actually makes me wish I knew how to dance jazz. I was surprised to find that I liked the faster songs on the album because in the past, though I have been involved in playing music for many years, I've always enjoyed the slower songs. Now on the other hand, I find myself wanting to start playing again so I can have a chance to play some of these faster tunes that I have passed on in the past. As for Miles Davis' Bluing, I would recommend it to anyone wanting to hear some really good jazz. Prestige Records did a great job of choosing nine of Davis' blues tunes to compile onto one disk.