Social Media Marketing Plan Assignment Example | Topics and Well Written Essays - 2250 words

Social Media Marketing Plan - Assignment Example III. Social Branding / Identity Recognition / Online Presence A. Social media platforms. 1. Company website According to Li and Bernoff (2011), using social media starts with having a well designed modern website. As of now, Lips-to-Go does not have a business website. This is a big setback for Lips-to-Go’s online strategy and the business should consider having a well designed website. Lips-to-Go will design a website and use it to advance its business. While the social media is a good platform for Lips-to-Go to have an online presence, most social media don’t give the users as much control as the business would require with regard to sharing information about the firm (Kabani, 2013). In this regard, a well designed website should be developed which will help the firm have a well branded online presence. The website will be the heart of the online branding for Lips-to-Go while the social media platforms such as Facebook, Twitter and YouTube will be anchored to the webs ite and act as a complement for the website. The website will also be used for other promotional activities such as online ordering etc. 2. Facebook. a) Lips-to-Go has a Facebook page which was established a while ago. The Facebook account is used to post various messages regarding Lips-to-Go, posting photographs of the various kinds of dishes which Lips-to-Go serves, etc. b) Although Lips-to-Go has been having this account for a long time, there is an indication of lack of consistent activity, maintenance and management of the account. Lips-to-Go seems to only update its Facebook status only once in a while and fails to engage its subscribers with daily updates. Lips-to-Go should come up with a strategy which will make it... This essay describes the social media merketing plan for the Lips-to-Go restaurant. The researcher concluds that Lips-To-Go will need to develop a new and well planned online presence plan. Social media is becoming such a serious issue with regard to businesses managing their image and their interactions with the public that most businesses are taking it a notch higher by hiring a whole team of professionals to manage their social media platforms. Lips-to-Go should not be left behind in this because if fails, its competitors will beat it on this end, and this could have dire consequences on the future of the business. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence and image. This will include making sure that Lips-to-Go has a sleek and technically sound website which is well maintained. The online relati ons human resource will also be mandated with the responsibility of making sure that all the social media platforms such as Facebook, YouTube, LinkedIn, and Yelp are well managed by updating and uploading content on a daily basis. It also stated by the researcher that for the more dynamic platforms such as Twitter and Facebook, the updates will need to be done a number of times a day by a special employee. For YouTube platform, the video uploads may be done on a daily basis but ensuring regularity and consistency.

Asset Management at Wolseley Essay Example | Topics and Well Written Essays - 1250 words

Asset Management at Wolseley - Essay Example This is in a bid to expand its market and increase its profits in the highly competitive market. However, it is evident that the investment rates have been fluctuating according to the risk factors identified by the company’s experts. Some of the risk that determines whether Wolseley will invest or not include economic factors, new business models, margin pressures, liquidity and funding from financial institutions and other critical risk factors (Hastings 87). In cases where the company recognizes that the investment does not generate the expected profit margins, it considers disposition. One of the recent cases involved the company’s consideration of disposing of its French arm, after the realization that the European markets had become unbearably difficult. Reports indicated that an analysis of the situation revealed that Wolseley would either close down the arm or limit the investment towards it. Other situations include the Danish market, compelling the company to consider disposition. The team of experts assigned the role of strategizing on investment and disposition has done a remarkable task in management (67). This is the reason why the company is a leader among its competitors. As highlighted in the table above, Wolseley had placed increased importance on the importance of goodwill as one of its intangible assets. However, with time, the company has expanded its view of intangible assets to include trade means, customer relationships, and brand. The company has made remarkable efforts of upholding its integrity in a bid to protect its reputation, which has proved to be a significant asset. Wolseley now plans to invest in the other highlighted intangible assets in the future.  Ã‚  

Carbon Fiber Reinforced Polymer (CFRP) Uses and Properties

Carbon Fiber Reinforced Polymer (CFRP) Uses and Properties CFRP: carbon fiber reinforced polymer Urvish Gajjar In the end of 1800s first time Edison used the carbon fiber in the electricity bulb. CFRP- carbon fiber reinforced polymer is a one type of the carbon fiber. Edison used the fiber into the filament of bulb but he was unsuccessful because his fiber produced by carbonization of cellulose stand such as cotton or from bamboo. Because of the not specific design and not specified properties his fiber was failed. Then after that time the research was start on fiber and in the middle of the 19th century carbon fiber used in insulation or in high temperature furnaces and in the industries like chemical plants and mechanical plant where we need some strength material. Before end of 19th century the increment shows in the carbon fiber field when the manufacturing process developed very well and allows for high modulus and high powerful fiber the reinforced process apply to the fiber and then they find the new type of carbon fiber which is CFRP. In Japan, first time work done in the CFRP field by 3 scientist of Japanese bureau of industrial technology. They were using poly acrylonitrile – PAN in the base material to manufacture carbon fiber this fiber had a high degree of molecular orientation. Then from that days the improvement is in process and now a days we can use PAN is major material in common use. The high stiffness and strength properties and low mass of CFRP have lead to more use in the aircraft and other industries. In 1977 CFRP use as skins in the aircraft. It was used in the vertical fin box and leading edge in the F-16 air force aircraft. CFRP has a very different properties one of its property is a very low co-efficient of thermal expansion that’s way it can used in space air craft because space aircraft has been work in the galaxy and there the temperature is between -110c to90c. Then in the 1980 CFRP was taken as reinforcement to strong then concrete beams then they people use carbon fiber poly mer in reinforced process and got the CFRP. So that’s a short past about the carbon fiber reinforced polymer In the synthesis or in making of the structure of CFRP in this composite more than two materials can be use so in the first step one material can be take as a basic or supporting matrix and at that time the second material build a structure on that base and reinforced the the hall material . this process is a very complex and costly .this hall process can be work under the certain temperature and pressure . After this process an epoxy can be filled out on the base material and make a hard and strong material then after the material cooled out . the mixture can produce by fiber of the different material in the main matrix. This way we can produce the CFRP from the carbon fiber. Fig 1. CFRP bond view In the Fig 1 we can see the large view from the gap of the two layer and how to build the layer of the polymer. In the aircraft the part of the aircraft need a strong tensile strength and the need the material which can not react on the environmental condition. So CFRP satisfy all this condition so it can be easily used in the aircraft industries for making the wings, tail of the aircraft For aircraft most important is the properties of the material which is used in manufacturing of aircraft because if the material has not sufficient properties related to aircraft it can be fail in future . CFRP is a one type of composite material. So it has a mixture of the two material so, it has two different kind of properties of two different material. CFRP has two part one is matrix and another is reinforcement. Second part is fiber so they give a high strength and first one is polymer which give a rigidity.In that because of carbon fiber CFRP has a high modulus of elasticity. And also have a low density, high tensile strength and last one is most important which low chemical reaction which is most useful properties for aircraft material. Fiber has a many different type of composite material but CFRP is a special one because it has a many positive properti9esw and many advantage given composite material the start with it’s advantage CFRP is a very strong material but with the extremely light weight it has been used in internal part of aero plane and car’s structure. The good thing about the CFRP is it has a high strength, rigidity, resistanc3e and low corrosion. so that’s way it is use in various important structure component. There are in composite material other material also have a good properties but CFRP is manufacture in specific condition so because of that reason CFRP has a good properties then other composite material .especially in field of aviation and space lights. This reinforced polymer s are the incredible potential see on other benefits of this material is that it is a low thermal expansion so it cannot more contract orexpand in such a different thermal condition. CFRP is a less corrosion properties because when the material manufacture with the specific resins, carbon fiber is used ant this one is a most corrosion resistance material so it is a less corrosive. We see the different advantage of CFRP is durability, radiolucency, electrical conductivity and ultra-violate resistance. CF is transparent to radian and invisible in X- rays so CFRP is radiolucency. Every material has a benefits and a drawback. CFRP also have some disadvantages. This material is very costly and its structure is very complicated and complex. It is a creep, low flexibility and brittleness material. In its disadvantage one of the major is that in the manufacturing time if there some mistake happen or process run improperly themn the hall material is useless and we can not use that material any more. So in it’s production time have to very carefull and we need special skilled worker. CFRP’s uses are increase day by day because now a days people need a reliable and easy accessable products. CFRP is a l0ow weight and good properties so people used this composite material in different field . In aerospace industries there are highest use of this material In past first aircraft made by composite material in that almost half percent material is CFRP. Then the branded car rolls-royce also use this material in that cars and bow a days in automotive, civil that’s all engineering field increase the use of the CFRP. If we see the different field like a sports , music and kitchen thaqt’s goods are make from the CFRP. In in future in this world mostly products are make from the carbon fiber. Second, in medical field dentist use the machine for operation that’s all are made from carbon fiber. So, we see small part of machine to Hugh aircraft all where we use this material. Fig. 2 composite material used in aircraft Source:educare-zone.blogspot.com If we see from environment engineering site, the nature is give a high thinking and attention from today’s community. This is right for composite material as well. As we see ahead , that composite material is a light weight and high strength, that’s affect the environmental but it is low compare to real material like steel. Yes some time if we make a wrong composition for material that time its affect the nature .polymer is only affect by it’s pollution not other way. So, at last, CFRP is a good composite material if we use it perfectly References History of carbon fiber http://www.hj3.com/company/history-of-carbon-fiber/ Sarah Lynn Orton. Development of CFRP system UMI Ann Arbor, USA September 2007 Dr. Joseph Kuruvilla , â€Å"CFRP composite-preparation , properties and app† , Wiley-Vch verlag Co. , March 2012 http://www.studymode.com/essays/Advantages-And-Disadvantages-Of-Carbon-Fibre-1775287.html http://educare-zone.blogspot.com/2013/12/basic-workshop-technology-engineering.html Hinton M.J, â€Å" Failure Criteria in Fibre-Reinforced-Polymer Composites: The World-Wide Failure Exercise† journal , online published on 2004. 1

Angelas Ashes :: essays research papers

The McCourt family leaves their apartment in Brooklyn to set sail for Ireland, leaving behind an apartment with indoor plumbing and the memory of a dead sister in hopes of finding a better life amongst â€Å"the poverty, the shiftless loquacious alcoholic father, the pious defeated mother moaning by the fire, pompous priests, and bullying schoolmasters† of Ireland. This tragic story is told from the point of view of a child, Frank McCourt, whose father is a driftless alcoholic and whose mother does moan by the fire. McCourt is able to use humor, irony, and point of view to make the tale of Angela’s Ashes one which will never be forgotten. The humor used throughout the novel breaks the tension of what would otherwise be a very depressing story. When confronted with fleas in the mattress of the bed, the father is instructed to by a man on the street to â€Å"confuse the little buggers† by turning the mattress upside down. Obviously, this is not going to rid the mattress of fleas, nor will it confuse them. The reader is aware of this, and the incident is humorous. Another example of humor that can be found in the novel occurs on the day of Frank’s first communion. He becomes sick and his communion wafer finds its way into his grandmother’s back yard. She then sends him to confession and instructs him to ask the priest what can be done to fix the problem. The big deal she makes about having â€Å"God in my back yard† is humorous to the reader, who knows that the communion wafer is not really God. Irony also plays a large role in keeping the story interesting. There is a poem that Mam recites to a neighbor about Ireland that states: â€Å"And Limerick town has no happier hearth than mine has been with my man from the North.† Pap is from the north and is of no use to the family. He does nothing to make them happy or to make life easier on them, so this poem does not work with the situation Mam is in. Another situation that may not be considered to be fortunate in these days is the wake. Wakes are considered to be good because there is food and warm shelter while one is mourning the dead. It is once commented that, â€Å"there is nothing like a wake for having a good time. Angelas Ashes :: essays research papers The McCourt family leaves their apartment in Brooklyn to set sail for Ireland, leaving behind an apartment with indoor plumbing and the memory of a dead sister in hopes of finding a better life amongst â€Å"the poverty, the shiftless loquacious alcoholic father, the pious defeated mother moaning by the fire, pompous priests, and bullying schoolmasters† of Ireland. This tragic story is told from the point of view of a child, Frank McCourt, whose father is a driftless alcoholic and whose mother does moan by the fire. McCourt is able to use humor, irony, and point of view to make the tale of Angela’s Ashes one which will never be forgotten. The humor used throughout the novel breaks the tension of what would otherwise be a very depressing story. When confronted with fleas in the mattress of the bed, the father is instructed to by a man on the street to â€Å"confuse the little buggers† by turning the mattress upside down. Obviously, this is not going to rid the mattress of fleas, nor will it confuse them. The reader is aware of this, and the incident is humorous. Another example of humor that can be found in the novel occurs on the day of Frank’s first communion. He becomes sick and his communion wafer finds its way into his grandmother’s back yard. She then sends him to confession and instructs him to ask the priest what can be done to fix the problem. The big deal she makes about having â€Å"God in my back yard† is humorous to the reader, who knows that the communion wafer is not really God. Irony also plays a large role in keeping the story interesting. There is a poem that Mam recites to a neighbor about Ireland that states: â€Å"And Limerick town has no happier hearth than mine has been with my man from the North.† Pap is from the north and is of no use to the family. He does nothing to make them happy or to make life easier on them, so this poem does not work with the situation Mam is in. Another situation that may not be considered to be fortunate in these days is the wake. Wakes are considered to be good because there is food and warm shelter while one is mourning the dead. It is once commented that, â€Å"there is nothing like a wake for having a good time.

Breaching Experiment Essay

Have you ever been to a wedding and just felt completely confused because one of the female guests decided she was going to wear a wedding gown of her own to someone else’s wedding? Wouldn’t it be weird if one day, you walked into one of your discussion classes to find that your cool, hip, macho male T.A. just all of a sudden decided that to put on make-up, wear fake rubber breasts, and dress like a female to teach his class? Is this normal? What exactly is normal and who is to define what is normal and what is not? Norms, as defined by Schaefer’s Seventh Edition Sociology text, are standards of behavior that are maintained by society. However, there are several types of norms, in which all act upon its distinctive ways. Informal norms, however, are behaviors that are maintained by society that are generally understood, but not precisely recorded. The wedding gown and the macho, but very pretty T.A. were both examples of informal norms. There are no specific punishments for the awkward behavior of these two people. However, a few might confront the bride and tell her she is being disrespectful or the T.A.’s students might ridicule him, calling him different names. The society has no precise penalty for people such as the two mentioned above. The response from the people around them would be their only result of breaching an informal norm. At most times, when in public, or even around your friends, a standard distance is usually kept in respect to others. Personal space is at least an arm’s length, or about 1  ½ to 3 feet around the body. Most people do not like having their personal space invaded and everyone reacts to this in their own personal matter, depending on that person’s preference and the approach of invasion as well. In most cases, this personal space is set for the comfort ability of one another, especially while conversing. However, in my experiment, I decided to breach this norm, and took a few situations into action. I deliberately invaded personal spaces of friends, adult strangers, and adolescent strangers and observed the many reactions of these individuals. The feedback I received from the invasion of my friends’ personal space  differed from the response of invading a stranger’s. As I had gone shopping with one of my female friends, I would walk really close to her stay by her side most of the time. She had no dramatic reaction toward my invasion but just questioned if something was wrong or if I was afraid of something because I was remained so close to her at all times. As with my male friend, my physical being of closeness to him did not affect him physically, but instead it confused him mentally. He and I went out to eat one time and instead of him being on one side of the booth at the restaurant and me on the other, I decided that I would sit right next to him on his side instead, leaving the opposite end unoccupied. As we were eating, I would once and a while just stare at him, and when he looked at me, I would just give him a smile. He had no major reaction toward my gesture, but, his generosity toward me had increased and the next time when we went out, he dressed up very nicely and even did his hair. Later that week, I had heard from one of my friends that he was beginning to believe that I had a crush on him. It was then that I decided to keep my distant from him before he would take an approach into things himself. However, when I approached the adult group of strangers, their reaction toward my entrance into their space was different. While I was at the Brea Mall, I randomly spotted a Caucasian man who was sitting on a bench reading a magazine. As I sat down right beside him just to relax a bit, the man stopped reading and looked over at me, got up and just walked away. On the other hand, when I sat right down, at the same mall, by an Asian women shopper, she looked over at me and smiled. She seemed nervous at first, but as soon as I smiled back at her, she said hi and seemed more at ease and we even carried on a short conversation. The effects of invading the personal space of the teenage crowd produced a much more interesting outcome. As I stood in line at the Commons at the University of California, Riverside, right by the side of another Asian female student, she turned toward me and gave me a look of annoyance due to the fact that I was standing less than two feet behind her. Yet, I remained at this distance until she had reached the counter register to pay for her lunch. As a result, when she walked away with her lunch in her hand, she  turned her head one last time and gave me this look of hatred with the squinting of her eyes gazing directly at me as I just looked away. On the contrary, my encounter with an Asian male student also attending the University of California, Riverside, was an experience of amusement. When I occupied the vacant seat that was placed right next to his in the Rivera Library, he remained in his own world, continuing to study. As I sat there right next to him, I was not doing much but just flipping through my notebook and occasionally would just glance at him, just to get his attention in hopes for a reaction. After a short moment of silence, this student spoke to me. However, his first words to me were, â€Å"Ni hao. Ni jiao suh ma ming juh†, meaning hi, what is your name, in mandarin. I’m assuming that he thought I did not speak much English and chose to speak in Mandarin to me because of the Chinese papers that he might have seen while I was flipping through my notebook. Luckily I was capable of conversing shortly in Mandarin. It seems that he thought I chose to sit by him because I did not know much of English and I wanted to ask him for assistance around the library. After my brief conversation with him, I left that vicinity as soon as I can, trying to escape so that he would stop conversing with me in Mandarin since I was not that fluent with that language. In my conduction of this experiment, there were several variables that contributed to the reactions of these random individuals. In the case with my friends, my girl friend, being the caring and emotional companion that most female friends would be, noted my physical closeness not as an invasion, but believed that I was having problems and was trying to catch her attention. As with my male friend, because of our social acquaintance, my short and abrupt attachment to him gave him must have shocked him, giving him the impression that I was interested in him. Also, after my first approach toward his personal space, the next time I went out with him, I noticed how he had engaged in Erving Goffman’s impression management. He had dressed in apparel that he would not normally wear when he went out with his friends but did with me. I assume he was trying to create a distinctive appearance to try to impress me, thinking that I was interested in him as well from my actions when we had gone out before. As with the two adults that I encountered in the Mall, the man and the woman both responded toward my approach in their own polite way. Even though the two were at about the same age group, one more issue became involved with the situation. First of all, the Caucasian man and I were of dissimilar race and ethnicity, which holds a possibility of being a factor to his response. Then again, the lady’s courteous behavior when I sat down by her may be from the issue that we were of the same ethnicity and of the same sex as well, giving her the comfort ability with my presence being near. I have observed that gender has a great affect on invading personal space. When my male group member made his approach with an Asian adult female at the mall, I witnessed her negative response toward his action while my experience resulted positively. Another observation of mine with the other male member of my group also involved the issue of gender. While he stood very closely to an adult couple in an elevator, the stranger male pulled his female significant other closer toward his body. However, when a female member of my group approached the same situation, the outcome was vice versa, where the female stranger drew closer to her male significant other. Carrying out this study of personal space invasion has not presented me with any obvious result of negativity until I stumbled upon an Asian female student at UCR. One reason I believe, that may have cause such an indecent behavior may be because we were of the same ethnicity, sex and same age group. In such cases, as would most adolescents during this example, would contribute to Erving Goffman’s dramaturgical approach. Goffman’s perspective is that people resemble performers, and most adolescents of this young age group are these performers in a matter in which they are concerned with their image. This leads to another aspect of the self, face-work. In this sense, people make efforts to maintain proper image and avoid embarrassment in public. With a majority of youngster’s, there is tension between one another, creating competition and the want to with hold an image that they want everyone to view them as. I would assume that the UCR girl reacted with such offensiveness because she wanted to protect her own image, to show that she was strong, where if she had just walked away without showing me a sign of anger, it would be taken into her opinion that I had the power of harassing her and putting her down. Therefore, her rude expression was her  way of defending herself against the action I took upon her. Through my experimentation of the human response to the invasion of personal space, it was obvious that there was no positive or negative correlation. It was a qualitative research in which everything was measured through naturalistic settings. My approach of invading one’s personal space was the control variable used. The individuals that were randomly sampled were the independent variables, which had fixed traits, such as gender, race and age. The difference in gender affects personal space. Generally, members of the opposite sexes are more acceptable of another being close to them. Personal space reactions also alter with age, as the older one may be; the more mature their manner gets if their space gets invaded. In conclusion, the social norm of having personal space is frequently taken for granted. As observed, there are no real consequences when this norm is breached. On the other hand, the reactions of others when their space that is needed to be at comfort in that particular environment is violated, their responses may result negatively or positively, depending on the variables of gender, age, sex, ethnicity and an individual’s preference. Many informal norms are taken for granted by society without realizing how much it may affect us all if it was breached. How would you react if you and a stranger were the only ones in an elevator, but instead of being spaced out, this individual decided they would stand right in back of you, where you can almost feel their breath on your neck? Would a situation like this be normal? How would you respond? Works Cited *Luce, Tracy ohttp://gradeng.en.iup.edu/classes/en202/Papers2000/Luce.htm *Schaefer, Richard T. oSociology seventh edition McGraw Hill, Copyright 2001

20 facts from Fracturing the Canon Essay

I attended the Clark Atlanta Art Gallery Tuesday, September 13, 2013 in Trevor-Arnett at 11:30 a.m. The instructor a couple others and I had was Cynthia .She carefully and thoroughly guided us along the tour. She was very fluent and intellectual in the art pieces being displayed. She really knew what she was talking about, and you could truly see her passion for her work and the art. To my surprise there were many other students with me taking the tour. The art gallery is offered to the entire AUC to come visit and lean the history. The Art Gallery is made up of African American art work collected from 1900-1980. It highlights the treasures with a series of six murals, titled Art of the Negro, painted to celebrated artists and teachers. The gallery was created to give an opportunity for the African Americans to exhibit their art work. Purchase Prizes were awarded in various categories and Atlanta University gradually came into possession of a considerable collection. The collection holds two hundred and ninety-one paintings, prints and sculptures by several artists such as: Charles White, Elizabeth Catlett, Hayward Oubre and many others. Students from the AUC also have paintings displayed in the gallery, which encourages other student who has a passion for art, to try to do the things other made possible plus more. When I went, I took a walk around to observe the collections. There were many classics throughout the gallery, which won prizes for the artwork that was done. There was an assortment of different styles of art, such as: oil paint canvas, wood cuts, photograph, serigraph, textiles, mix media and several more. It attributes to different important people around campus such as Hale Woodruff. It was also learned that the art gallery was started by Hale Woodruff himself in the 1900s. There were hand crafted masks, baskets, scripts and tools used during the industrial period. James Malone has an assortment of acrylic on canvas that reflected local and common factors of African American lifestyles called: â€Å"College Studies†, â€Å"All Sales†, â€Å"Elderly Neighbor† and â€Å"I Aint Got Nothing†. The most captivating part was seeing the artist work displaying not only the positive but also the negative images of African American’s. I would have to say the most absorbing picture was a young man demonstrating the negative vibe of today’s negative vibe with the young man sagging his jeans with gold teeth. The image describes how far as a whole we African Americans will continue to lower our standards to be accepted by everyone. It shows we really value what other think about us rather than how we feel about ourselves. I would truly recommend the art gallery to the AUC and others. That includes parents, peers, and senior citizens. I feel it is useful to African Americans as well as other races because it is always a beautiful experience to learn your history and sometimes others. You should always know where you come from and about the people who paved a way for you. You are never too young or too old to learn something you once did not know. The Art gallery opened my eyes to different things and has made me more appreciative for the thing I have and the things others have done for me. It showed me to be thankful for the people that made a way for me to be where I am today. Art Galleries can be useful not only for assignments but for entertainment, learning, and main attractions. I would attend the Art Gallery to continue my learning experience on the different art pieces I missed and the things I didn’t catch/learn the first time visiting. During this experience there was nothing negative about the event, only that it could have been more interactive so students would enjoy the experience and learn something new. It was an awesome event to attend, to learn about the history of our school and the African Americans who made a difference throughout the black community. It was beneficial to see the different paintings as a student to learn about my schools history and black heritage. Even though it is a requirement to attend the art gallery I think everyone should visit and understand the different art pieces as well as the differences the artists made for us all. It brings historical values to the growth of African American and our generation. Take the tour, learn, and enjoy!